Performance Marketing & Media Buying
Multi-channel ads (Meta, Google, TikTok), Lead Generation, CAC Optimization, A/B testing, retargeting & custom audiences.
- Audience targeting
- Budget & bid strategy
- Conversion tracking (GTM, Pixel)
Open to Performance Marketing & Communications roles — Cairo / Remote
Stories that move people,
and the numbers to prove it.
A bilingual Marketing Specialist and Media Buyer with a proven track record of driving exponential digital growth across B2B, B2C, healthcare, and NGOs. I specialize in full-funnel marketing—combining organic content strategies, SEO, and multi-channel media buying to maximize ROI. From managing $50,000+ in quarterly ad spend and achieving 4.2x ROAS, to generating over 1.25 million in organic reach, I manage the complete campaign lifecycle to translate business goals into measurable impact.
- Quarterly ad spend
- $50K+
- Average ROAS
- 4.2×
- Real Estate Sales
- 20M+ EGP
Digital presence report
Year over year
Organic reach
1.25M+
▲ Zero budget campaigns
20×IG reach
8.8×FB reach
4.9×Engagement
2.7×FB followers
Last yearThis year
CPA Reduction35% avg.
ChannelsMeta, Google, TikTok
ContentArabic · English
Monthly KPI reportDelivered
Meta Ads · SEO · Content
Full-funnel
01 · Impact
One year, one regional media organization, a very different audience.
As Communications & Digital Presence Officer I owned Facebook, Instagram and the WordPress site. I rebuilt the content around each platform's habits, kept a monthly calendar flexible enough for breaking news, and reported KPIs every month. Year-over-year results:
Year-over-year growth
% increase, year over year
1.25M+
people reached organically across campaigns. Several of the year's best performers reached hundreds of thousands each.
50+
direct consultation inquiries generated within a 60-day window by optimizing community engagement.
Monthly
KPI reports on web and social performance, built with Looker Studio, Meta Business Suite and Google Analytics.
A
Data-Driven Acquisition
Rigorous A/B testing and retargeting sequences across Meta, Google, and TikTok to consistently lower CAC by 35%.
B
Platform-native content
Separate formats and hooks for Instagram and Facebook, rather than one post pushed everywhere.
C
Sensitive topics, plain language
Public-health and medical campaigns made clear and community-friendly, in proofread Arabic.
D
Community, both directions
Messages and comments answered daily, so the audience became a conversation instead of a count.
02 · Selected work
Case studies across performance marketing, SaaS, medical & events.
Click any project to view full case study details, strategy breakdown, and high-resolution visuals.
03 · The unusual part
A pharmacist who drives business growth.
I graduated in Pharmaceutical Science before moving into digital marketing. That background is why medical, clinic, and public-health clients trust me: I can read the science, keep claims accurate, and still write compelling copy. But beyond content, my strength lies in performance marketing—managing massive ad budgets, analyzing conversion funnels, and delivering real, measurable ROI.
- Performance Marketing: Managing $50K+ budgets and delivering 4.2x ROAS.
- Health & wellbeing communication that stays factually careful and engaging.
- Native Arabic, fluent English with tone adapted for each audience, not a translation.
04 · What I do
The whole loop, from the funnel to the report.
Content Strategy & Social Growth
Monthly calendars, campaign concepts, UGC strategy, and platform-specific formats built around what the audience actually responds to.
- Campaign planning
- Short-form video (Reels)
- AI-driven workflows
SEO & Web Analytics
On-page SEO, website copywriting, Looker Studio reporting, and data-driven KPI extraction to resolve bottlenecks.
- Keyword research
- Google Analytics
- Looker Studio dashboards
Brand Identity & Launches
Positioning, voice and launch strategy, including zero-budget digital launches for sustainability events and clinics.
- Brand voice
- Launch strategy
- Visual direction with designers
- 01Research & Strategy
- 02Funnel & Calendar Planning
- 03Creative Production
- 04Media Buying & Execution
- 05Measure, Report & Iterate
05 · Experience
B2B SaaS, Real Estate, and Healthcare Marketing.
Jan 2026 – Present
Digital Marketing & Content Specialist · Self-employed
Directed the zero-budget digital launch for a major regional sustainability event within a strict 2-week timeline, generating 150,000+ organic impressions. Produced rapid-turnaround visual content and short-form videos using AI tools, Canva, and CapCut. Spearheaded on-ground marketing initiatives by shooting and editing live events.
Jun 2025 – Present
Performance Marketer & Media Buyer · Self-employed
Spearheaded the GTM digital acquisition strategy for a B2B SaaS e-commerce platform via Meta and Google Ads, acquiring 100+ active merchants with a 3.2% conversion rate. Managed $50,000+ in quarterly ad spend achieving a 4.2x ROAS. Executed real estate lead generation campaigns resulting in 20M EGP (~$370k USD) in direct property sales. Configured advanced tracking architectures using GTM and Meta Pixel.
Jan 2024 – May 2025
Digital Presence Officer · Regional digital media organization
Spearheaded a platform-tailored digital strategy that grew Instagram reach by 1,900% and Facebook reach by 780% year-over-year. Multiplied total cross-platform engagement by 5x (+386%). Led public health awareness campaigns, translating complex topics into clear Arabic content.
2023 – 2025
Social Media Specialist · Infinity Consultations
Directed content strategy for high-value accounts across the medical, cosmetics, and fragrance sectors. Authored SEO-optimized website copy and orchestrated the zero-budget organic digital launch for a healthcare rehabilitation facility, achieving 254,600+ organic reach.